Cash purchases are reduced because barter purchases are paid for with your inventory... NOT with cash.
Use goods or services that normally would be depreciated or not sold to be used as marketable assets and serve as
collateral to fund Barter purchases.
Barter will increases a company's customer base with new customers that might otherwise not seek out an exchange
for their goods or services.
Barter often allows cash poor companies to trade excess goods or services for items needed NOW, saving cash for
items not available on trade.
Barter increases profit. Barter income is generated without marketing costs.
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